Avrii at Intersolar. Free visibility inside Uber, Bolt and Freenow.

Standing out at a trade fair the size of Intersolar in Munich is a logistical and financial challenge for any exhibitor, including Avrii, part of the Bruk-Bet Group.

What we did

1. Created a dedicated Google Maps profile for Avrii’s presence at the fairground itself.
2. Built a branded map directing visitors straight to the Avrii booth, and pinned it right at the top of the Google Maps profile.

The result

• 34,000 profile views in the Google dashboard across just the three days of the fair, from people actively searching for Intersolar, looking to get there under their own steam.
• An unmeasured additional volume of views and autocomplete suggestions directly inside ride-hailing apps like Uber, Bolt and Freenow, again from people specifically headed to Intersolar.
• Translated into ad-equivalent value, that visibility landed in the low thousands of euros for the event window alone.

Takeaway

A profile set up once keeps paying off at every future edition of the fair, and costs nothing to leave running in between.