Serwisokien.co. From zero to #1 in Warsaw on Google Maps, for free.
How a free Google Maps profile took a one-person window repair business from paid OLX ads to #1 in Warsaw, with a 176.6% YoY jump in leads.
Serwisokien.co is a one-person window repair and handyman business in Warsaw, run by Damian. The work is done to a high standard with real care for reputation, but as a small operator on a modest budget, every marketing złoty had to be justified. Before working with us, his only channels were paid OLX ads and printed business cards, and every bit of marketing ran through Damian himself, alongside the actual window repairs.
What we did
- Set up a free Google Maps Business Profile as the first move, ahead of anything paid.
- Kept the profile active with fast, honest replies to every comment, the kind of responsiveness people read as good service before they’ve even booked.
- Wrote review-request messages with a direct link, making it easy enough that satisfied customers actually followed through.
The result
| Metric | 2023 | 2024 |
|---|---|---|
| Hot inquiries (6-month window) | ~200 | 61 in July alone |
| Warsaw Google Maps ranking | 3rd (beating 40 competitors) | #1, sustained for months |
| Monthly revenue potential* | up to 10,000 PLN | up to 24,400 PLN |
| Paid OLX/Fixly spend | ~700 PLN/month | 0 PLN |
*Theoretical ceiling based on inquiry volume × average service price; roughly 40% of inquiries convert in practice.
Comparing July 2023 to July 2024, inquiries were up 176.6% year-over-year. Just as importantly, the 15-20 hours a month Damian used to spend hunting for marketing tactics went back into doing the work itself, freeing him up for 3 to 8 more clients a month.
Takeaway
A free Google Maps profile, run with genuine attentiveness, outcompeted paid classifieds for a one-person business, and every new positive review keeps bringing the next wave of referral-driven customers behind it.